Hans Gonzalez
Nov 7, 20201 min
Start to GROW, creating your OWN CONTENT 🚀 For this video, I challenged myself, recording and even dancing 💪 to encourage you to produce your own content. Here a few tips:
Clearly, my career is on the other side of the camera; writing, directing, and designing whole campaigns at HBO and now at my own agency Madison Project
For this video, I challenged myself, recording even dancing 😀 to encourage you to start creating your own content; here a few tips:
✏ Write your goal: Awareness, Engagement, Conversion
🔎 Research what are the pain points of your audience
💺 Find a topic in which you are comfortable and have an expert voice
📝 Write a script (it is a must)
✅ Keep it simple and valuable
⤵ Use subtitles; most of the social videos are muted for the audience
💥 Take the attention in the first seconds
📖 Tell a story
📣 Close with a call to action (if it is your goal
⏱ Length. It depends on your topic, but my suggestion is to keep it short and invite your audience for a long video on another channel if necessary.
ANOTHER TIP:
If you don't feel comfortable creating video content, start doing this; find your favorite hashtag on LinkedIn and:
👍 LIKE
↪ SHARE
💬 COMMENT
🤝 CONNECT
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This post was originally published on LinkedIn.