Stationery

Marketing plan vs.
go-to-market strategy

A Go-To-Market plan will be crucial to product and marketing success when launching a new product, entering a new market, or doing both.

 

While a marketing plan is a comprehensive document that aligns marketing initiatives to the company's high-level business goals, a Go-To-Market plan is more niche and developed for a specific product or market.

A marketing plan documents the goals, objectives, research, costs, strategies, and action needed to drive business for the overall company.

 

A Go-To-Market strategy is a tactical plan detailing how to execute a product release and promotion. It fleshes out the value proposition, builds a unique experience for customers, and finds ways to be competitive in the market.

go to market essentials
Go-To-Market Essential tactics

Find below 2 Marketing cases, Paids Ads and Email Marketing that we, at Madison Project, planned and executed as part of a Go-To-Market Strategy

Online Communicatons

Marketing plan vs.
go-to-market strategy

A Go-To-Market plan will be crucial to product and marketing success when launching a new product, entering a new market, or doing both.

 

While a marketing plan is a comprehensive document that aligns marketing initiatives to the company's high-level business goals, a Go-To-Market plan is more niche and developed for a specific product or market.

A marketing plan documents the goals, objectives, research, costs, strategies, and action needed to drive business for the overall company.

 

A Go-To-Market strategy is a tactical plan detailing how to execute a product release and promotion. It fleshes out the value proposition, builds a unique experience for customers, and finds ways to be competitive in the market.

Paid Ads

It included Google Search, Instagram, Facebook Ads, also we run Programmatic and Rich Media display to identify the audience and gather data for retargeting ads in a second phase.

THE CHALLENGE

Increase Brand Awareness and drive sales.

TACTICS

• Google, FB and Programmatic Paid Ads

• Top Of Funnel Brand Awareness
• Retargeting tactics to drive sales conversions

RESULTS

ROMI

132%

Return on marketing investment (ROMI)

 

Is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked

The purpose of ROMI is to measure the degree to which spending on marketing contributes to profits.

FB - TRAFFIC CAMPAIGNS _ PPC.png
Lowering CPC (Cost Per Click)

1. Identifying segments
2. Lowering CPC

3. New campaigns added

FB - TRAFFIC CAMPAIGNS _ CTR  (1).png
Steadily increase CVR (Conversion Rate - Click Through Rate)

We can't reveal what Brand we work for

but you can learn more about this Go to Market Case here

Email Marketing

Email marketing helps you connect with your audience to promote your brand, products, and increase sales.
 

Email Marketing Advantages:
 

* Cost- effective

• Reach an already engaged audience

• Deliver targeted messages.

• Drive revenue.

automations.jpg
THE CHALLENGE

Drive sales through email marketing

TACTICS

• Top and Bottom Of Funnel
 

• Building a customer database

 

• Email automations

• Email Customer Journeys

 

• New segmentations

• Increasing delivery frequency

RESULTS

total orders
from email

40%

3 months of Email campaign.
40% of total orders results from an promotional email sent it before.

Due to Non-Disclosure-Agreement We can't reveal what 
Brand is having this results, but you can learn more about here

Creativity + Marketing

Digital Creative, Marketing,

and Operational Services.