Marketing plan vs.
go-to-market strategy
A Go-To-Market plan will be crucial to product and marketing success when launching a new product, entering a new market, or doing both.
While a marketing plan is a comprehensive document that aligns marketing initiatives to the company's high-level business goals, a Go-To-Market plan is more niche and developed for a specific product or market.
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A marketing plan documents the goals, objectives, research, costs, strategies, and action needed to drive business for the overall company.
A Go-To-Market strategy is a tactical plan detailing how to execute a product release and promotion. It fleshes out the value proposition, builds a unique experience for customers, and finds ways to be competitive in the market.
Go-To-Market Essential tactics
Find below 2 Marketing cases, Paids Ads and Email Marketing that we, at Madison Project, planned and executed as part of a Go-To-Market Strategy
Marketing plan vs.
go-to-market strategy
A Go-To-Market plan will be crucial to product and marketing success when launching a new product, entering a new market, or doing both.
While a marketing plan is a comprehensive document that aligns marketing initiatives to the company's high-level business goals, a Go-To-Market plan is more niche and developed for a specific product or market.
​
A marketing plan documents the goals, objectives, research, costs, strategies, and action needed to drive business for the overall company.
A Go-To-Market strategy is a tactical plan detailing how to execute a product release and promotion. It fleshes out the value proposition, builds a unique experience for customers, and finds ways to be competitive in the market.
Paid Ads
It included Google Search, Instagram, Facebook Ads, also we run Programmatic and Rich Media display to identify the audience and gather data for retargeting ads in a second phase.
THE CHALLENGE
Increase Brand Awareness and drive sales.
TACTICS
• Google, FB and Programmatic Paid Ads
• Top Of Funnel Brand Awareness
• Retargeting tactics to drive sales conversions
RESULTS
ROMI
132%
Return on marketing investment (ROMI)
Is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked
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The purpose of ROMI is to measure the degree to which spending on marketing contributes to profits.
Lowering CPC (Cost Per Click)
1. Identifying segments
2. Lowering CPC
3. New campaigns added
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Steadily increase CVR (Conversion Rate - Click Through Rate)
Email Marketing
Email marketing helps you connect with your audience to promote your brand, products, and increase sales.
Email Marketing Advantages:
* Cost- effective
• Reach an already engaged audience
• Deliver targeted messages.
• Drive revenue.
THE CHALLENGE
Drive sales through email marketing
TACTICS
• Top and Bottom Of Funnel
• Building a customer database
• Email automations
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• Email Customer Journeys
• New segmentations
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• Increasing delivery frequency
RESULTS
total orders
from email
40%
3 months of Email campaign.
40% of total orders results from an promotional email sent it before.