In this case study, I share my work on a Go-To-Market strategy and overall Marketing Creative Direction for a Kosher chocolate brand based in New York. From designing the brand identity to executing an 8-stage strategy,

 

I led a comprehensive marketing approach that resulted in a 375% ROI.

This case study highlights my role as Marketing Creative Director for the Latin American campaign of Game of Thrones Season 6 — one of the most high-profile launches in HBO’s global calendar.

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I led the creative strategy and execution, responding to the regional brief with a storytelling-driven approach that translated into powerful key visuals, branded assets, and on-air and off-air materials adapted for diverse LATAM markets.​

This case study documents the digital transformation and performance strategy I led for an American Company financial services sector.

The goal: scale qualified leads, reduce acquisition costs, and improve ROAS across U.S. Hispanic and LATAM markets.

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Key Achievements:

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• Led a full digital growth strategy from positioning to performance
• Implemented paid media campaigns (Meta & Google) with measurable impact
• Grew Instagram following from 8K to 27K in just 4 months through content and engagement strategy
• Optimized lead generation workflows, increasing qualified inbound leads
• Designed high-converting landing pages and UX flows
• Executed email marketing and automation to support nurturing and conversion
• Delivered monthly KPI reports with clear cost-per-lead and ROAS analysis

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The strategy resulted in record-breaking months for lead generation, booked calls, and pipeline quality, proving the value of aligned paid, organic, and content systems in B2B financial environments.

Choc Factory. E-commerce Strategy for Cori Broadus’ Cosmetics Brand

In this project,

 

I present my role as Marketing and Creative Director for the launch of Choc Factory, the premium cosmetics brand founded by Cori Broadus (Snoop Dogg’s daughter). Working alongside Creamos Agency (London),

 

I led the creative structure and user experience for the e-commerce platform, built on Shopify and Webflow.

This project highlights my work as Branding & Marketing Director for Natural Kirei, a clean beauty brand under the Spanish company Adoclic.

The goal: lead a full rebranding and digital growth strategy while restoring profitability.
 

Key Achievements:

• Led the brand refresh and overall marketing strategy
• Managed Shopify operations and optimized e-commerce performance
• Executed email marketing campaigns using Klaviyo
• Oversaw influencer and affiliate marketing programs
• Designed monthly promotional campaigns and new product launches
• Built a scalable social media growth strategy
• Managed paid media and marketing budgets with KPI tracking

 

In just 60 days, I helped turn Adoclic’s net margin from -31% to +5%, proving how aligned branding and performance marketing can transform a business.

Want to see how real execution looks inside a Go-To-Market strategy?

In this deep-dive, you’ll discover:

• How a smart paid ads structure, creative testing, and audience segmentation can drive stronger ROI

• Why email marketing (still the most cost-effective channel) becomes a growth engine when done right — with strategy, flows, and consistency

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This case shows how two tactical pillars — ads and email — became the foundation of a successful launch in a niche DTC segment.