• Hans Gonzalez

Consumer decision journey

Updated: Nov 7, 2020

IN THE AGE OF DIGITAL SHOPPING. How consumers make purchase decisions has entirely shifted. This "Consumer Decision Journey" is my favorite, and here is why I recommend it to you:


First of all, a marketing strategy is all about consumers / users.


This journey was developed by McKinsey & Company.


For us, at Madison Project, is the cornerstone of any marketing strategy.


↪ Here are the stages:




0. Trigger 😖 The customer needs to solve a problem.


1. The consumer considers an initial set of brands 🙄 Your brand needs to have a brand and awareness campaign for this stage.


2. Active evaluation 🤔 The customers select their favorites or top of mind brands; if your message 'clicked' on it, you have a good chance of moving to the next stage.


3. Moment of purchase 😊 The customer chooses a product that solves their needs.


4. Post-purchase experience 🤗 That is the crucial moment when you can turn a happy customer into a loyal one. You must have a robust digital presence and customer service for this stage.


⚡ If you didn't attract your lead to a loyalty loop, you need to wait for the next trigger.


This post was originally published on LinkedIn here.


https://www.linkedin.com/posts/gonzalezhans_digitalmarketing-madisonproject-management-activity-6707271847718752256-KE1u


#madisonproject #MyIOTD

8 views0 comments

Recent Posts

See All

Privacy Policy  We use cookies to improve your experience and to help us understand how you use our site. By using this site, you accept our use of cookies.

  • Grey LinkedIn Icon
hans gonzalez logo
Madison Project is supported by HANS GONZALEZ