top of page
  • Writer's pictureHans Gonzalez

Human-Centered Design

Updated: Nov 7, 2020

🔥 My favorite methodology to identify user/customer needs, pain points, concerns, and solutions, and here is why...

Better from the father of this methodology @Tim Brown, CEO of IDEO

"Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."

Just in a few words how at @Madison Project we use it for Marketing and Design Strategies:

👋 1. Empathize. Research your users' needs.

Withdraw from your own assumptions. It's time to research from the ground, listening, observing. Use qualitative and quantitative reports.

🔎 2. Define... the users' needs and problems.

Gather all your data and analyze all your observations. Synthesize them to define the focus problems to solve.

📝 3. Ideate. Create Ideas.

Generate ideas!, "Think outside the box", use trigger questions, brainstorming. All your favorite methods and ideas are valid to create innovative solutions.

🔨 4. Prototype. Start to Create Solutions.

This is an experimental phase to identify the best possible solution.

Produce some low-priced product or wireframes, even a paper prototyping could be good to investigate if your idea is useful.

🛴 5. Test. Try Your Solutions.

It is time to design an MVP (Minimum Valuable Product). And make an exhaustive Test.

Validate any feature! and iterate, prototype, and test again!

🛵 6. Implement. Go to Market!

Design Thinking is a beautiful method since human interaction is present since the beginning.

If you do it well, you will have the right product!

15 views0 comments

Recent Posts

See All


bottom of page