Updated: Nov 7, 2020
🔥 My favorite methodology to identify user/customer needs, pain points, concerns, and solutions, and here is why...
Better from the father of this methodology @Tim Brown, CEO of IDEO
"Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."
Just in a few words how at @Madison Project we use it for Marketing and Design Strategies:
👋 1. Empathize. Research your users' needs.
Withdraw from your own assumptions. It's time to research from the ground, listening, observing. Use qualitative and quantitative reports.
🔎 2. Define... the users' needs and problems.
Gather all your data and analyze all your observations. Synthesize them to define the focus problems to solve.
📝 3. Ideate. Create Ideas.
Generate ideas!, "Think outside the box", use trigger questions, brainstorming. All your favorite methods and ideas are valid to create innovative solutions.
🔨 4. Prototype. Start to Create Solutions.
This is an experimental phase to identify the best possible solution.
Produce some low-priced product or wireframes, even a paper prototyping could be good to investigate if your idea is useful.
🛴 5. Test. Try Your Solutions.
It is time to design an MVP (Minimum Valuable Product). And make an exhaustive Test.
Validate any feature! and iterate, prototype, and test again!
🛵 6. Implement. Go to Market!
Design Thinking is a beautiful method since human interaction is present since the beginning.
If you do it well, you will have the right product!