Segment by pain points
Updated: Sep 9, 2020
Creativity FIT Marketing ✔️When you segment your audience by finding their pain points
What is customer pain points, and how to find it?
"A pain point is a specific problem that prospective customers of your Business are experiencing. In other words, you can think of pain points as problems, plain and simple. Like any problem, customer pain points are as diverse and varied as your prospective customers themselves."
Let's Talk Supply Chain - SEA 2, EP 69 - Supply Chain
And you can find it implementing, among other tactics:
Research from the field.
Survey and Interview Customers
Listening and observing.
Qualitative reports and Business Intelligence.
Also, you can identify it from these areas:
Lack of product information
Not available on customers preferred channel
Difficulty in using the product
Redundancy and conflict in the buying process
Membership or Subscription plans
A high cost of repeat purchases
Connecting to the right department
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This post was originally published on LinkedIn.